DNS is one of the few unencrypted protocols left, so you should be working to secure it anyway. DNS works at a very early stage in the connection, reducing the load on the endpoint. Your wife’s laptop, your children’s gaming rig. Smart TVs (which are notorious in their tracking). iOS/Android phones or tablets (which do not support OS-level blocking of network requests). DNS covers all devices on the network, including:. A DNS solution has advantages that browser-based ad blockers cannot provide: I would not use DNS as a replacement for your ad blocker, I see it as complementary. Why something else? After all, browser ad blockers are working great, right!? 
You probably have been using browser ad blockers like uBlock Origin, AdBlock Plus, or Ghostery for some time and with good success. This article is for you if you want to improve privacy and block ads on all devices on your network without installing any software, simply by configuring a modern DNS service, yet with the ability to override settings for individual sites, and with nice dashboards thrown in for good measure.
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